Tell a woman to breastfeed her newborn baby while she attends to a customer from online business her Shopify business, and you’ll see how well she’ll boss up and leave no stone unturned.
Women are ranking high in terms of wealth and business, while they still thrive at motherhood. Let’s talk marketing, did you know that some of the world’s best marketers are women?
Yes, women are leading when it comes to marketing and many of them have written books to share their skills with the industry. There are hundreds of marketing books written by women. Here is an introduction to four of the best of these books:
Must-Read Marketing Books
Marketing is vital for any business to thrive. Your Shopify business product or service needs to be known by your target customer in order to translate to business transactions. Are you running a business and need to sharpen your marketing tools? Below are marketing books written by women that will help you.
1. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (2014)
“Content is king” is one of the most popular phrases in the online marketing world. It is true, and it goes to show just how important (blog posts, articles, and other informative content) content is. This book explores a range of aspects of marketing content, including how to create appealing content.
2. Content Design by Sarah Richards (2017)
Content design is a new field in online marketing. It explores the most appealing content for different users’ needs and preferences. It is written by Sarah Richards, who is credited with transforming the UK’s Government Digital Service between 2010 and 2014.
3. The Art of SEO: Mastering Search Engine Optimization by Eric Enge et al. (2015)
SEO is at the core of all online marketing campaigns. This book teaches how SEO works–and how marketers can develop and execute an efficient SEO strategy. It is authored by three of the best SEO experts in the industry: Eric Enge, Stephan Spencer, and Jessie C. Stricchiola.
4. The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again by Michael Brenner and Liz Bedor (2015)
Marketing can be costly, and it is important to ensure that every dollar makes a positive impact. This book is designed to help you do that by teaching you how to calculate ROI on your content marketing campaigns. It also offers insights into raising a budget and build a business case for the marketing campaign.
Final Thoughts
These four books contain some of the best insights into marketing. These insights come from some of the industry’s leading women experts, and they have been tested and proven.